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Social Media for Business

Social media has revolutionized the way society interacts. In this course students learn how to use the various social media platforms to engage clients and promote a business, how to measure the success of a promotion, and maintain and grow a loyal following.


Audience

Students interested in business and marketing.

Goals

To appreciate the power of social media in promoting products and services to a global audience.


1 - 2 weeks Ref: ECSM

Week 1

Day 1
Introduction

A brief history of media in general, where social media fits in and why you should use it.

Day 2
The channels

Following an assessment of the various social media channels available the students are split into teams and choose a product or service to promote during the rest of the course.

Day 3
The audience

The teams identify the various groups of people to target with their campaign.

Day 4
The campaign

The teams decide what type of media they will use in the campaign, how it will be created and the cost.

Day 5
The strategy

The teams decide on what, where and when to release the content on the channels they have chosen to use.

Week 2

Day 1
Measuring success

Students learn the tools provided by the various channels to measure the success of a campaign.

Day 2
Mobile marketing

Students learn what tools are available to engage with clients directly on social media channels

Day 3
Artificial intelligence

Students look at how AI is used to create content for social media and the pros and cons of using it.

Day 4
How did we do?

Students analyze the best and worst campaigns from leading brands and identify what factors influenced the outcome.

Day 5
Reflection

Teams review each other's strategy from the previous week, assess its success or failure, and suggest how it could be improved upon.
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